Posts Tagged ‘Partnership’
Ongoing partnership to bring £30 million to Harrogate through Christmas and Gift and Nursery trade shows.
On Tuesday 3 August, Harrogate International Centre (HIC) signed a three year deal that will see the Harrogate Christmas & Gift Fair and the Harrogate Nursery Fair remain in Harrogate until at least 2015.
Both shows will be expanding to make use of HIC’s new event halls – due to be completed in late 2011. The events will have a substantial economic impact on the destination, bringing in excess of £10 million revenue each year to the town and district.
Robert Anslow, a director of the two shows, commented: “HIC has invested more than £11 million in their new halls and we are keen to demonstrate our own desire to continue investing in the venue and destination by committing to holding our events here for at least the next three years. The Harrogate Christmas and Gift Fair first came to Harrogate more than 60 years ago, when it was simply called the Harrogate Toy Fair. During this time we have seen dramatic changes in HIC’s offering in terms of both space and facilities. However, the one thing that has remained constant is the service levels and desire to work in partnership, helping us create industry renowned shows. Read the rest of this entry »
Harrogate International Centre (HIC) has worked with three separate public shows, running simultaneously, to ensure cross promotion and a greater outcome for all.
Sales & account manager Paul Ashton: “The Joules Big Sale, Simply Christmas, and Love Cooking (all taking place at HIC from 3rd to 5th December) are targeting similar markets so it makes sense that they work together and open their doors not just to their own visitors, but also those attending the alternative events.”
Dominie Cripps, brand and PR marketing manager at Joules said: “Harrogate is the perfect place for The Joules Big Sale, as we design upbeat, colourful clothing for women, men and children who love the outdoors. It was vital when we planned this event that it takes place in both a venue and location that goes beyond meeting our needs logistically to provide both added value and the right image. Harrogate and HIC have achieved all of this – and the suggestion that we work in partnership with Love Cooking and Simply Christmas was fantastic.”
Paul concludes: “Love Cooking and Joules are both new events and recent business wins for HIC. Advising them to work together was an obvious step that would benefit all parties involved. Consumer shows such as these are reliant on visitors and they are far more likely to attend three shows under one roof than just one. As a venue we see it as our place to offer strategic advice and suggestions that can help clients flourish and develop – on the one hand it is great added value to our clients – on the other it will grow the shows for their triumphant return next year, benefiting the Centre and the local economy.”
HIC recently reported a £92 million economic impact to Harrogate and the region for the first six months of the 2010/2011 financial year.